QUICKFIX!! Farberware Nut Cracker

What's Wrong:

• Unbalanced packaging makes the product hang haphazardly
• Harsh rectangular cross-section makes me scared to touch it
• Low-texture finish makes it slippery to hold
• Awkwardly placed zip ties add to the low-quality, low-cost perception
• Functionality is basic at best, with no pleasing or enjoyable "bonus" features

QuickFix Solution:

• Rounded handle sections and highly textured or grip areas make the product pleasant to hold.
  
• Bold color grabs the consumer's attention and provides connotation to cooked shellfish.
• Potentially add an inexpensive secondary "spring" shown in yellow, that keeps the handles together but encourages them to open easily - making it easy to operate in one hand....a surprising and delightful experience for the consumer.
  
• Re-position product name and zip ties to reinforce symmetry, increasing perception of quality.
  
• Shortening the packaging allows consumers to hold the handles and imagine using and owning the product.