Saturday, April 17, 2010

Kenmore follows Chevy

Remember when Chevy said they'd launch 10 new cars in 20 months and everyone was amazed when they did it? They reaped the rewards too with double the web traffic, 98% dealer participation and a huge jump in sales. Kenmore is hoping to achieve the same thing - only they're launching 450 new products in 2010.

Granted, most corporations of their size can and do launch hundreds of new products each year, but Kenmore isn't just branching into new markets. They seem to be launching a top-to-bottom rebrand, with every product tweaked at least a little. Some products even seem to be new thinking - I'm super excited to start seeing some reviews on the Dishwashers, Clothes Washers and Dryers. They seem to offer some new features that required some new tools and assembly lines - a huge commitment on Kenmore's production scale.

Marketwatch covers the story in lots of detail, and though it does mentions "clean modern style" about a hundred times, there seems to be some good thinking here. Hopefully there are a bunch of American designers who finally got their hands on these products that have such a huge impact on day to day life - maybe they'll snatch the ball out everyone else's hands, much like Chevy did with the American Revolution, the 7th most recalled car campaign ever.

Tuesday, April 13, 2010

Wow. Trash as FUEL!

I may be waaaaay behind the times, but I really didn't know about this yet: European countries, Denmark in particular, are building trash incinerators to generate electricity and heat (we did too 15yrs ago but have not embraced newer cleaner technology). And it's completely clean. Cleaner than burning wood in your own fireplace! It's one of those fascinating, frustrating articles for those with common sense. I may have lived in NYC but I don't understand Bloomberg's negative reaction to the technology when the city produces 10,500 tons of waste A DAY!!! Read the NY Times article to learn how trash can solve it's own problems.

Thursday, April 1, 2010

Snobject: Yummy Fiskars Mower just in time for SPRING!

A push mower to desire from Fiskars - The Momentum Reel Mower. Another great application of the basic fly wheel - I haven't gotten a taste yet but I'm eager to see if it delivers that effortless sense of power. Also, are those mainly plastic housings? Could be a concern for long-term durability, which is a mainstay of the classic push mowers.