Well,
according to VW the new bug design is going to tap into new buyers:
"VW, which wants to triple its U.S. sales of cars and trucks over the next decade, says the changes will appeal to more buyers, especially men."
But I just don't buy it. I think they should've designed a new vehicle for men if that was their goal. My husband loves his GTI - and it doesn't look like that! Why not release the Corrado in the US? This is a man's car!
The Beetle is only a Beetle because of it's visual brand language. They seem to have dismantled that in a search for new market potential. If anything they should've moved back to classic lines, with solid metal body and details. They should've celebrated their heritage instead of throwing it away. Just looking at the new Beetle makes this designer sad.
Well, according to VW the new bug design is going to tap into new buyers:
The Beetle is only a Beetle because of it's visual brand language. They seem to have dismantled that in a search for new market potential. If anything they should've moved back to classic lines, with solid metal body and details. They should've celebrated their heritage instead of throwing it away. Just looking at the new Beetle makes this designer sad.
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