Has it Really Come to this?

I almost can't believe I just read this. According to the article:

"After U.S. retailers posted 10 straight months of sales declines, some chains are trying to bring holiday spirit — and revenue — to the summer with "Christmas in July" promotions.

Both Sears Holdings Corp and privately held Toys R Us are holding wintry holiday-themed events this summer ahead of their back-to-school promotions, which usually start around the end of July."

While some marketers who aren't worth their salt are saying "everyone could use a little Christmas right now," I agree with this guy:

"It's very odd," he{35-year-old Todd Smith of Chicago} said. "It makes me think they're desperate."