It's been a few months since OXO and Staples announced their collaboration. Now products are on the shelf. Gotta say, "office" was a good choice for expansion into a new product category. It's a close periphery to kitchen...everyone knows what to expect in the junk drawer, and half of it belongs in the office. Very easy to switch loyal kitchenwares customers over to purchasing OXO office gadgets.
The question I have is, will they go to Staples to get them? Target would've been a no-brainer, but luckily many Staples are right next door to a Target, right?
Article in Business Week's Innovation section