Universal openers are treacherous territory. The have a tendency to become Frankensteins - ridiculous, awkward amalgams of too many functions and parts. The Zibra Open-it keeps its focus and provides a neat bundle of functionality.
The product is right in line with Zibra's product development philosophy - a user centric and solution based process. Discover the experience, Build the experience, Grow the experience, and Enjoy the experience....that's the Zibra mantra. They're not too preachy about it and they've followed through with excellent ID to realize their mission in the marketplace.
I'm curious to find out if they've had success with placement and sell-through. The Open-it! is very Black & Decker in its function and styling, and I wonder if you need that type of brand behind the product to communicate that it's "A Problem Solver." If this were a Black and Decker product every guy would own one.