Wednesday, June 10, 2009

Snobject: A Father's Day Gift...

Humor meets truth for Father's Day. These days the promotions calendar is one endless annual cycle. Well-designed and marketed promotions can improve consumers' lives if they highlight unmet needs when the user is most likely to notice them and seek a solution. I'd rather see well timed and priced promos than kitschy useless throw-aways, but usually its the same old fare with a seasonal image/message stamped on top.

Marketing usually throws promo concepts together independent of design influence - maybe that should change. I'd love to see promotions studied, explored, and created by the real problem solvers in product development. The promo challenge is unique, but that's what makes it fun to solve.

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