Thursday, May 31, 2012

Oh, Scotch Tape! What Have You Done?

This landed in my inbox this morning. What is it? Well, it's a promotional tape dispenser shaped like a high heeled shoe, of course! I'm stunned. Scotch is a brand I've always respected--a classy company that makes tough, practical products. What on earth makes them think I'll collect shoe dispensers from them?
I also don't get the timing of the promotion. Maybe this is a Mother's Day push that got stuck on the boat. That's the only vague tie I can find to validate a high heeled dispenser. Even then, I really question if this is in line with Scotch Brand consumers--this dispenser is huge, must be out on a table, can't fit in a drawer, looks awkward to actually use, and would require regular dusting.

Those aren't product characteristics I think moms are screaming for. But who knows, maybe I'm wrong--perhaps tape dispenser collecting is the next big wave in scrap-booking.

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