What's the biggest reason most users report for not owning an iPhone? Having AT&T as their service provider. Well, that's all over. And for me, this is all happening in the family - my husband's responsible for the Verizon commercials currently barraging you with this info. My brother in law will be selling hundreds of the phones to you.
And already, yesterday the iPhone broke Verizon's 24hr sales record in 2 HOURS. That's just the presale folks!! There's nothing new about the phone - no new software, new hardware, in reality it's an 8 month old phone. There's nothing new about this iPhone - except the service. Just goes to show, it's not only what you make but how you sell it that counts! Strategic launch partners and distribution should be a page on your brainstorming wall from Day One.