If you identify an opportunity today, you'll be lucky to have it ready to place with retailers in fall or winter markets, which means on the shelf by next April/May at the earliest. I expect there will be a flurry of frantic calls for development towards the end of the 2009 year, but that will really be too late to avoid rush tooling, airfreight, and not to mention Chinese New Year...get moving!
Wednesday, July 8, 2009
Time to Get Back in the Game!
If you're wondering whether it's time to start getting your ducks in a row again, maybe spending a little money to develop something new for 2010....well, it's time! If you're waffling, be reassured by the quote below from AdNews:
If you identify an opportunity today, you'll be lucky to have it ready to place with retailers in fall or winter markets, which means on the shelf by next April/May at the earliest. I expect there will be a flurry of frantic calls for development towards the end of the 2009 year, but that will really be too late to avoid rush tooling, airfreight, and not to mention Chinese New Year...get moving!
If you identify an opportunity today, you'll be lucky to have it ready to place with retailers in fall or winter markets, which means on the shelf by next April/May at the earliest. I expect there will be a flurry of frantic calls for development towards the end of the 2009 year, but that will really be too late to avoid rush tooling, airfreight, and not to mention Chinese New Year...get moving!
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