Showing posts with label promotions. Show all posts
Showing posts with label promotions. Show all posts
Thursday, May 31, 2012
Oh, Scotch Tape! What Have You Done?
This landed in my inbox this morning. What is it? Well, it's a promotional tape dispenser shaped like a high heeled shoe, of course! I'm stunned. Scotch is a brand I've always respected--a classy company that makes tough, practical products. What on earth makes them think I'll collect shoe dispensers from them?
I also don't get the timing of the promotion. Maybe this is a Mother's Day push that got stuck on the boat. That's the only vague tie I can find to validate a high heeled dispenser. Even then, I really question if this is in line with Scotch Brand consumers--this dispenser is huge, must be out on a table, can't fit in a drawer, looks awkward to actually use, and would require regular dusting.
Those aren't product characteristics I think moms are screaming for. But who knows, maybe I'm wrong--perhaps tape dispenser collecting is the next big wave in scrap-booking.
Thursday, April 5, 2012
Sephora + Pantone = Cool?
Billed as a "breakthrough partnership" between two giants in the world of color trends, Sephora and Pantone have launched an exclusive color of the year campaign. Pantone's marketing of color trends is undeniably sexy, down to the name for the color of the year: Tangerine Tango.
Are average consumers familiar enough with Pantone's brand for the collaboration to matter? It may not matter, because so far the marketing strategies and visuals are compelling and cool. Passerby may wonder what the heck a "pantone" is, but in the end all they made need is the juicy colors and assurance that these colors are exclusive to buy in.
Promotion for the collaboration includes an undeniably cool pop-up shop(featuring pantone's trademark color palettes in super scale), which was just in Chelsea in March, and can be viewed at The Grove in LA from April 18-22.
Wednesday, May 25, 2011
Who Needs a Burger Press?
Grilling season is upon us, and I've been meaning to look into burger presses. Not necessarily because I want one, but because I've been wondering who does? I'm more the type to be lulled into a stress free zone by patting out my burgers systematically, and I haven't as yet desired a machine to do it for me. But the fact remains that there are a LOT of these little devices on the market in many forms - so here's the run-down:
Williams Sonoma is all over the idea of perfectly formed burgers. They've got round ones, square ones, and pleasing heavy cast tools all around. The pass-through design seems to make sense as patties drop straight through after you press them.
Crate & Barrel has also been working the burger angle, although their presses make a bit less sense. The presses are virtually burger molds, with not much opportunity to extricate the patties intact...may explain why they're on clearance at this time!
There's also a lot of professional grade equipment on the market, and an affordable option is Weston's Burger Express. It's spring loaded, making it easy to remove the burger intact off of the raised platform after you press it. And you get to set your desired thickness. As with most presses, the use of waxed paper is encouraged to make production perfect.
What I'd like to see next is a press that allows you to customize - who says we all want the same burger size? Or maybe something that cranks out the burgers like a potato slicer? Or a patty sized cookie gun? There's definitely room for improvement here. I now understand the appeal - users describe deep satisfaction with consistent thickness, shape, and ease of production. But I think a better product awaits - after all if you're in the market for a burger press, you're seeking perfection.
Williams Sonoma is all over the idea of perfectly formed burgers. They've got round ones, square ones, and pleasing heavy cast tools all around. The pass-through design seems to make sense as patties drop straight through after you press them.
Crate & Barrel has also been working the burger angle, although their presses make a bit less sense. The presses are virtually burger molds, with not much opportunity to extricate the patties intact...may explain why they're on clearance at this time!
There's also a lot of professional grade equipment on the market, and an affordable option is Weston's Burger Express. It's spring loaded, making it easy to remove the burger intact off of the raised platform after you press it. And you get to set your desired thickness. As with most presses, the use of waxed paper is encouraged to make production perfect.What I'd like to see next is a press that allows you to customize - who says we all want the same burger size? Or maybe something that cranks out the burgers like a potato slicer? Or a patty sized cookie gun? There's definitely room for improvement here. I now understand the appeal - users describe deep satisfaction with consistent thickness, shape, and ease of production. But I think a better product awaits - after all if you're in the market for a burger press, you're seeking perfection.
Tuesday, May 10, 2011
Couponed Out Yet?
Extreme Couponers is on TV. A million group coupon emails are in your inbox. Stores you "like" push incentives onto your Facebook wall. There's a coupon just about everywhere you look these days!
Why now? What's the trend all about? A new generation of consumers, who no longer subscribe to print papers, are discovering coupons for the first time through other mediums. Bloomberg values Groupon's IPO at $15B - $25B. To maintain that value Groupon will need to evolve - consumers are already experiencing coupon fatigue, and only 10% have actually purchased a group coupon. People are still vary of jumping down an internet rabbit hole chasing after a coupon - it's a little more sketchy than flipping through the Sunday paper coupons.
As companies accrue more and more data about us, the offers will become more specialized and the targeting will be fine-tuned. But are you really getting a discount(meaning real cash value) from the coupon offers that appeal to you? Or is this just advertising dressed cleverly in sheepskin? After all, you're not saving money if you're buying something you didn't plan to buy in the first place.
Why now? What's the trend all about? A new generation of consumers, who no longer subscribe to print papers, are discovering coupons for the first time through other mediums. Bloomberg values Groupon's IPO at $15B - $25B. To maintain that value Groupon will need to evolve - consumers are already experiencing coupon fatigue, and only 10% have actually purchased a group coupon. People are still vary of jumping down an internet rabbit hole chasing after a coupon - it's a little more sketchy than flipping through the Sunday paper coupons.
As companies accrue more and more data about us, the offers will become more specialized and the targeting will be fine-tuned. But are you really getting a discount(meaning real cash value) from the coupon offers that appeal to you? Or is this just advertising dressed cleverly in sheepskin? After all, you're not saving money if you're buying something you didn't plan to buy in the first place.
Tuesday, November 23, 2010
10 Great Tools in Time for Christmas
You can get a special tool for anything these days - every small task has it's own glorified gadget - but with a good set of basics on hand you won't need 'em. With the work I do we have a lot of tools around, and here are some of my favorite, multitasking right-hand tools that are worth the storage space:
When it comes to a drill, don't waste your time with a lightweight. This is a tool to invest in, with a model like the DeWalt pictured, as a good one will last years and a cheap one most likely won't have the muscle you need. To accompany the drill - skip the infinite socket sets and extend your reach with a chuck extender like this one from Lee Valley:
A handy Husky hex wrench set is the best stocking stuffer - never worry about keeping or better yet finding the many allen wrenches that enter our lives, and treat yourself to a nice round handle to hold onto at the same time. Measure twice, cut once - a speed square is still one of the most useful tools to have around - and it does double duty for arts and crafts.
Any all-in-one tool kit will come with a basic wrench. That's a guaranteed way to loose some skin when you try to pry out an offending piece of hardware. Invest in a Vise Grip (this one's under $10)- you'll never use your old pliers again.
Downsize old worn-out screwdrivers (yes they do wear out!) with a multi-bit ratcheting screwdriver like this one from Stanley, and get yourself a good old-fashioned level. Laser levels are pretty, but they often don't fit your application. A standard level is an excellent straightedge as well for cuts and routing. Chisels may also seem like an antiquated suggestion, but you'd be amazed how often you just need to knock a little bit off something to make it fit. Without a power sander, jigsaw, or sawzaw that may take an eternity - simple handheld chisels can take out most of the obstacles you'll encounter.
Spare your fingers from a bashing with simple quick-release clamps. Any surface can become a worktop, but it's hard to hold what you're working on in place without a clamp or two. Clamps make your dining table roughly equivalent to a full-fledged workbench.
Finally, for the handy person who has it all - give them a great way to store it. Tools are only helpful if you can find them! I prefer a mobile wheeled cart with plenty of shallow drawers for easy sighting of the tool you seek. Happy building!
When it comes to a drill, don't waste your time with a lightweight. This is a tool to invest in, with a model like the DeWalt pictured, as a good one will last years and a cheap one most likely won't have the muscle you need. To accompany the drill - skip the infinite socket sets and extend your reach with a chuck extender like this one from Lee Valley:
A handy Husky hex wrench set is the best stocking stuffer - never worry about keeping or better yet finding the many allen wrenches that enter our lives, and treat yourself to a nice round handle to hold onto at the same time. Measure twice, cut once - a speed square is still one of the most useful tools to have around - and it does double duty for arts and crafts.
Any all-in-one tool kit will come with a basic wrench. That's a guaranteed way to loose some skin when you try to pry out an offending piece of hardware. Invest in a Vise Grip (this one's under $10)- you'll never use your old pliers again.Downsize old worn-out screwdrivers (yes they do wear out!) with a multi-bit ratcheting screwdriver like this one from Stanley, and get yourself a good old-fashioned level. Laser levels are pretty, but they often don't fit your application. A standard level is an excellent straightedge as well for cuts and routing. Chisels may also seem like an antiquated suggestion, but you'd be amazed how often you just need to knock a little bit off something to make it fit. Without a power sander, jigsaw, or sawzaw that may take an eternity - simple handheld chisels can take out most of the obstacles you'll encounter.
Finally, for the handy person who has it all - give them a great way to store it. Tools are only helpful if you can find them! I prefer a mobile wheeled cart with plenty of shallow drawers for easy sighting of the tool you seek. Happy building!
Tuesday, July 13, 2010
Brabantia Continues to Reinvigorate Basics
Some of you may be familiar with Brabantia trashcans, commonly found at BB&B. Williams Sonoma is now promoting a new ironing board by Brabantia, and I like what I see. They continue to reinvigorate products that many companies write off as low-margin or commodities. The design features on this ironing board make it a product worth owning.
Tuesday, November 24, 2009
Christmas Time is Here Again!
Analysts are on the fence about predictions for this year's Christmas season. I'm going to hang with the optimists here and predict a small to moderate amount of growth over last year's numbers. We may even read the terms "surprisingly strong" in reference to Black Friday's numbers. Waiting with baited breath!!
What's hot this year? Check out Zhu Zhu pets, a toy line specifically designed for today's economic climate with every item under $20! Frankly, it's a great line. It's personal, economical, modifiable, and creates a self-contained play universe. Very well done. I apologize for the music, but check them out here:
What's hot this year? Check out Zhu Zhu pets, a toy line specifically designed for today's economic climate with every item under $20! Frankly, it's a great line. It's personal, economical, modifiable, and creates a self-contained play universe. Very well done. I apologize for the music, but check them out here:
Monday, August 10, 2009
WS Now Selling Compelling Narratives
I would've preferred the full monty in the catalog, but still it's great to see cross-promotion among their departments. Too often great product stories are lost when items are broken up across different buyers - they don't like to work together to promote a story. But great narratives like these will sell product and hopefully Williams-Sonoma is translating this to retail as well.
Monday, August 3, 2009
Ecommerce Hits Back to School
Very interesting reads here from the International Advertising Bureau. Topline summary: Ecommerce continues to be ahead of the game during this recession, while store sales remain stagnant. Interestingly, parents are also using online research moreso than ever to try to save money on Back to School purchases. The most popular/successful/$$$ ecommerce sites provide video, hi-res images, blog tie-ins and a real depth of info.
Add these two articles together and I wonder when someone will swoop in and offer head-to-toe online shopping for Back to School, and capitalize on the late-summer spending surge while saving parents time and money. Stuck on You has done this for label-making; someone will become a one-stop shop for BTS while the competition (Fiskars, Its Academic, Mead, Crayola) struggles to maintain an updated web presence, much less a comprehensive one.
Add these two articles together and I wonder when someone will swoop in and offer head-to-toe online shopping for Back to School, and capitalize on the late-summer spending surge while saving parents time and money. Stuck on You has done this for label-making; someone will become a one-stop shop for BTS while the competition (Fiskars, Its Academic, Mead, Crayola) struggles to maintain an updated web presence, much less a comprehensive one.
Wednesday, July 29, 2009
Storespy: BTS is coming!!
This year stores started getting ready for the Back To School promotional period in January! Retailers are desperate for this period of promotional-goldmines. I for one love the approach to retail at this time of year: get customers in and out as quickly as possible. Just look at how easy the temporary supply bins make it to find what you're looking for! If only this level of effort were put into retailing year-round, we'd have happier consumers and happier retailers.
Sunday, July 19, 2009
Has it Really Come to this?
I almost can't believe I just read this. According to the article:
"After U.S. retailers posted 10 straight months of sales declines, some chains are trying to bring holiday spirit — and revenue — to the summer with "Christmas in July" promotions.While some marketers who aren't worth their salt are saying "everyone could use a little Christmas right now," I agree with this guy:Both Sears Holdings Corp and privately held Toys R Us are holding wintry holiday-themed events this summer ahead of their back-to-school promotions, which usually start around the end of July."
"It's very odd," he{35-year-old Todd Smith of Chicago} said. "It makes me think they're desperate."
Friday, June 12, 2009
Snobject: Williams Sonoma Grill Pan
Got a promo for Williams Sonoma's new Mesh Grill-Top Fry Pan 29.95 and sent one to my brother-in-law to try out on his grill.
The mesh may turn out to be a challenge to clean, but I like the premise. Usually my lucky relatives with grill space, or a yard for that matter, use aluminum foil to create plateaus for grilling smaller items. But that tends to be a pain when you try to scoop them up off of the heated and fragile aluminum surface, especially if you didn't use enough oil. This pan's a pretty neat summer promo idea, let's hope it works!
Click here for more on the WS Mesh Pan Series
The mesh may turn out to be a challenge to clean, but I like the premise. Usually my lucky relatives with grill space, or a yard for that matter, use aluminum foil to create plateaus for grilling smaller items. But that tends to be a pain when you try to scoop them up off of the heated and fragile aluminum surface, especially if you didn't use enough oil. This pan's a pretty neat summer promo idea, let's hope it works!Click here for more on the WS Mesh Pan Series
Wednesday, June 10, 2009
Snobject: A Father's Day Gift...
Humor meets truth for Father's Day. These days the promotions calendar is one endless annual cycle. Well-designed and marketed promotions can improve consumers' lives if they highlight unmet needs when the user is most likely to notice them and seek a solution. I'd rather see well timed and priced promos than kitschy useless throw-aways, but usually its the same old fare with a seasonal image/message stamped on top.Marketing usually throws promo concepts together independent of design influence - maybe that should change. I'd love to see promotions studied, explored, and created by the real problem solvers in product development. The promo challenge is unique, but that's what makes it fun to solve.
Wednesday, February 18, 2009
StoreSpy: The Action is in the Aisles
At the turn of the century stores displayed the majority of their goods behind a counter, requiring customers to request what they wanted from the clerk. These days that kind of merchandising would put a store out of business in no time. Modern retail outlets across mass, department, and specialty channels are evolving to more closely resemble casino floor plans than traditional aisle formats.
The challenge retailers are trying to surmount is an over-abundance of goods and a shortage of attention span. Faced with an expansive wall of similarly packaged items with little or no interruption, most consumers turn away, seeking smaller more digestible pockets of visual stimulation. Break that wall down into islands, shelves, and staggered nooks and you've created an entertaining and engaging environment. Consumers will extend the retail experience and hunt and gather items in a comfortably natural pattern.
IKEA is the master of this casino-retail-philosophy, but BB&B and Walmart also offer great examples of the techniques. BB&B offers consumers lifestyle-oriented islands in the middle of vast aisles, essentially eliminating the aisle itself. The islands promote thematic groupings of products that tie into seasonal activities, prompting consumers to "remember that they needed that." A single item often inspires a multi-item purchase in order to support a seasonal activity.
Walmart takes the philosophy a step further. The stores utilize their warehouse format to offer palettes of goods throughout the wide aisles. These palettes can be switched out overnight, and require little to no set-up by employees. Walmart promotions are item-specific, and they rarely bother to cater to themes of lifestyle. Price drives the promotion, and switching promotions and endcaps in and out quickly maximizes efficiency and profits.
Visit any retailer and you'll notice that people pause and hover around smaller clusters of goods. They've been trained to expect bargains in these areas, but they will still buy more in these areas regardless of discounting. It's basic human nature. Shopping has become so overwhelming that consumers are trusting you to tell them what to look at and where to focus. Smart retail buyers promote the right items at the right time, and fortunes are made. Get it wrong and your aisles may be full but the carts will be empty.
So next time you're out shopping, remember that there's a reason you can't get down the aisle with a cart anymore! They don't want you to.
The challenge retailers are trying to surmount is an over-abundance of goods and a shortage of attention span. Faced with an expansive wall of similarly packaged items with little or no interruption, most consumers turn away, seeking smaller more digestible pockets of visual stimulation. Break that wall down into islands, shelves, and staggered nooks and you've created an entertaining and engaging environment. Consumers will extend the retail experience and hunt and gather items in a comfortably natural pattern.
IKEA is the master of this casino-retail-philosophy, but BB&B and Walmart also offer great examples of the techniques. BB&B offers consumers lifestyle-oriented islands in the middle of vast aisles, essentially eliminating the aisle itself. The islands promote thematic groupings of products that tie into seasonal activities, prompting consumers to "remember that they needed that." A single item often inspires a multi-item purchase in order to support a seasonal activity.
So next time you're out shopping, remember that there's a reason you can't get down the aisle with a cart anymore! They don't want you to.
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