Thursday, May 12, 2011

How do you Start from Scratch?

The conversation tends to go like this:
Me: I'm in product development
You: Really? I have this great idea I always wanted to make, let me tell you about it.
I listen to the idea, then you ask: So how much would it cost? You know, to make it?
I describe many caveats and exceptions, but eventually I have to name a number, and your face falls.
The reality is that making something new isn't easy, and it sure isn't cheap. So how do you start from scratch? How do you know if it's worth the risk? This is an area where research meets design to generate a strategic plan. The development process relies on identifying a quantifiable market opportunity - there must be money to be made in the first place. The process equally relies on understanding your users to the degree that you can spot these opportunities, harvest sufficient insights, and produce a desirable solution to a user need.

I recently embarked on this journey for the first time with a true start-up entrepreneur. Over the years I've heard a thousand great ideas, but this was the first one that had the opportunity, insight, and solution to potentially make it. Visit Goat Gear to learn more about the product you're seeing below.

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