Unbalanced packaging makes the product hang haphazardly
Harsh rectangular cross-section makes me scared to touch it
Low-texture finish makes it slippery to hold
Awkwardly placed zip ties add to the low-quality, low-cost perception
Functionality is basic at best, with no pleasing or enjoyable "bonus" features
QuickFix Solution:
Rounded handle sections and highly textured or grip areas make the product pleasant to hold.
Bold color grabs the consumer's attention and provides connotation to cooked shellfish.
Potentially add an inexpensive secondary "spring" shown in yellow, that keeps the handles together but encourages them to open easily - making it easy to operate in one hand....a surprising and delightful experience for the consumer.
Re-position product name and zip ties to reinforce symmetry, increasing perception of quality.
Shortening the packaging allows consumers to hold the handles and imagine using and owning the product.
What's Wrong:
QuickFix Solution:
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