Tuesday, May 25, 2010

Shameful Marketing Ploy or Fashion Genius?

Yep. Denim Diapers. You really are seeing that. My gut reaction is to sink this product, but I'm trying to take a step back into the target's mindset. There are lots of people who let their kids run around in just a diaper all day - I may not be one of them, but this product doesn't appeal to me. Maybe it will appeal to them?

Tuesday, May 18, 2010

The Price of "Made in the USA"

I know most people wonder if buying "Made in the USA" really matters. It can seem like it's just another marketing ploy. It's also really hard to walk away from a similar item that costs hundreds of dollars less, just to buy a homegrown product.

Viking, the makers of those gigantic shiny ranges, has been hard-hit by the economic slowdown and the slow migration away from domestic products. They're diversifying their business to try to survive - offering matching cabinets and cooking classes to try to stay in your lives. The one thing they can't do is explain to consumers that there really is a difference between imported and domestic products. You can't see it, but I can, and here are some things you should question before you buy a cheaper model:
  • Is that really metal? Cheaper models use plastic coated with metal, much less durable
  • How thick is that metal? If you don't like dents, you might want to ask how thick the sheet metal is - in other words, what gauge is this metal? Thicker is better for safety and durability. Similarly, you want thicker gauge wire for the racks inside a range.
  • Are those buttons for real? Thin shiny plastic panels won't look so hot in a few years, physical switches are always a plus.
  • How serious is the hardware? Look at the door hinge. Big thick metal parts are better than thin or even plastic parts. The oven door is a common failure point for ranges.
If you take the time to become familiar with some of these terms and materials, the differences between high and low-end will become apparent. Often a cheaper model will save money upfront, but the pricier model will last significantly longer. Hopefully, there will always be a place for Made in the USA, and Viking for one says they're going to "build in America no matter what."

Wednesday, May 12, 2010

Snobject: SodaStream brings the Power of the Bubbly to you

My husband had a serious habit - he drank in the morning, throughout the day and the evening - he was and remains a seltzer fanatic. Then we brought the Sodastream into his life and now he's a changed man - he can make his own seltzer for a fraction of the cost and without tearing through seemingly millions of plastic bottles to get his fix. I highly, highly recommend it!

Also, for those of you wondering, the CO2 cartridges are exchanged at any store carrying the products - for $14.99 you get a recycled cylinder and yours is sent back to the company. That's $14.99 for ~65 bottles of whatever carbonated treat tickles your fancy. Again, highly recommended.

Saturday, April 17, 2010

Kenmore follows Chevy






Remember when Chevy said they'd launch 10 new cars in 20 months and everyone was amazed when they did it? They reaped the rewards too with double the web traffic, 98% dealer participation and a huge jump in sales. Kenmore is hoping to achieve the same thing - only they're launching 450 new products in 2010.

Granted, most corporations of their size can and do launch hundreds of new products each year, but Kenmore isn't just branching into new markets. They seem to be launching a top-to-bottom rebrand, with every product tweaked at least a little. Some products even seem to be new thinking - I'm super excited to start seeing some reviews on the Dishwashers, Clothes Washers and Dryers. They seem to offer some new features that required some new tools and assembly lines - a huge commitment on Kenmore's production scale.

Marketwatch covers the story in lots of detail, and though it does mentions "clean modern style" about a hundred times, there seems to be some good thinking here. Hopefully there are a bunch of American designers who finally got their hands on these products that have such a huge impact on day to day life - maybe they'll snatch the ball out everyone else's hands, much like Chevy did with the American Revolution, the 7th most recalled car campaign ever.

Tuesday, April 13, 2010

Wow. Trash as FUEL!

I may be waaaaay behind the times, but I really didn't know about this yet: European countries, Denmark in particular, are building trash incinerators to generate electricity and heat (we did too 15yrs ago but have not embraced newer cleaner technology). And it's completely clean. Cleaner than burning wood in your own fireplace! It's one of those fascinating, frustrating articles for those with common sense. I may have lived in NYC but I don't understand Bloomberg's negative reaction to the technology when the city produces 10,500 tons of waste A DAY!!! Read the NY Times article to learn how trash can solve it's own problems.

Thursday, April 1, 2010

Snobject: Yummy Fiskars Mower just in time for SPRING!

A push mower to desire from Fiskars - The Momentum Reel Mower. Another great application of the basic fly wheel - I haven't gotten a taste yet but I'm eager to see if it delivers that effortless sense of power. Also, are those mainly plastic housings? Could be a concern for long-term durability, which is a mainstay of the classic push mowers.

Tuesday, March 23, 2010

This week's Winner for Ugliest Packaging

Skintimate shave gel - if the brand name doesn't make you feel icky the packaging probably will. It's exhausting to see so many companies try to make "cool, different" packaging. I can just imagine the Marketing VP exclaiming that they need something New, Fresh!!!! And what they end up with is this hot mess. Offers nothing to the user and may even confuse them or turn them off. Try solving people's problems with your packaging next time and skip the New, Fresh! You'll actually end up with that which you seek.





-- Post From My iPhone

Monday, March 22, 2010

Snobject: TAGA, and yes, I want one.



This is obviously created by and for mommies and daddies who hate looking like tools with the 5 million things they have to cart around for the kiddies. Thank you for simplifying the mess!

Monday, January 11, 2010

Dominos Fesses Up...

...and I LOVE it! They're admitting their old pizza was crap so that you'll give the new stuff a chance.

Check out the full article here, but this quote pretty much sums it all up:
"The old days of trying to spin things simply doesn't work anymore," President Patrick Doyle, who will become CEO in March, told The Associated Press in an interview. "Great brands going forward are going to have a level of honesty and transparency that hasn't been seen before."
Please, let this succeed and educate the other American companies who are still looking to squeeze margins and pull fast ones on customers in order to save their bottom lines.

Thursday, January 7, 2010

What is TRASH, really?

My son put two and two together the other day and asked me, "Mommy, where does the trash GO?" Good question. I explained what I do know about the modern trash system, and he seemed fine with that. Later on he asked me who lives at the "landfill." My earlier explanation must have conjured up images of a town on top of a giant mountain of landfill, in an awful country called Trashland, where people don't throw anything away because they live with it all.

Well, the sad truth is that place does exist, here and there hidden in areas people don't visit on purpose. There are some people who have to live with the refuse the rest of us create, often in poorer parts of the world. That's such a depressing thought that it really motivates me on a daily basis to do the right thing. After a decade in product development, privileged to the dirty secrets behind making, selling and trashing the things we use, this is the bottom line:
Don't bring it into your home: buy less, avoid packaging and bags, use refillable systems and concentrates, make your own when possible (cleaning products for example), provide restaurants with your own containers for leftovers or takeout (recycling is imperfect, do it but don't rely on it - reducing is the best policy!)

Don't let it leave your home: reuse anything durable (get creative, list things you need and things you have and see what matches!), compost, garbage disposal, use as many glass, metal, ceramic, and wood products as you can (especially food storage containers like my favorite Pyrex shown below)