Ritz Packaging Fail

There was a surprise in our Ritz box today--the box looked a little more . . . er . . . pregnant, than usual. This is why. The final tube somehow folded in half as it entered the box on the assembly line, and ended up smashed into 50% of the space it usually gets. And it fit. So, I guess Ritz are at least 50% air. Which makes me glad I used a coupon.

Sephora + Pantone = Cool?

Billed as a "breakthrough partnership" between two giants in the world of color trends, Sephora and Pantone have launched an exclusive color of the year campaign. Pantone's marketing of color trends is undeniably sexy, down to the name for the color of the year: Tangerine Tango.

Are average consumers familiar enough with Pantone's brand for the collaboration to matter? It may not matter, because so far the marketing strategies and visuals are compelling and cool. Passerby may wonder what the heck a "pantone" is, but in the end all they made need is the juicy colors and assurance that these colors are exclusive to buy in.

 Promotion for the collaboration includes an undeniably cool pop-up shop(featuring pantone's trademark color palettes in super scale), which was just in Chelsea in March, and can be viewed at The Grove in LA from April 18-22.

Sushi Lovers Rejoice!

Part of what's so appealing about eating sushi is it's appearance. I crave the cute little compact, colorful bites of deliciousness, and now with Rice Cube, I can make food have a similar appeal at home! Jazzed to try this one out! If you have, let us know how it went.